RESUME

ACUMIN TYPE SPECIMEN BOOK

(SCHOOL PROJECT)

This was a project for my Typography 2 class at Milwaukee Institute of Art and Design and my task was to create a type specimen book that contained two different fonts that pair well together and communicate the qualities of each through text and design. Our booklets had to contain five spreads (or ten pages) and a cover system and be type-dominant.

The process began with creating a mood board to reference throughout the project, pairing fonts, and gathering information related to each typeface we used. The two typefaces I chose were Acumin and DIN 2014 and I chose to highlight the dynamic elements of each of the fonts as well as explaining their evolution. Key elements of the piece were to make free-flowing spreads that brought both of the pages together naturally, make all designs cohesive, and be mindful of all potential grammatical errors. This project was created almost entirely in InDesign with only the splash page (pages 7 and 8) being designed in Illustrator.

Once the book was fully designed, we each had to properly print and trim the books down to the correct size.

Design Philosophy: I used a circle motif throughout the piece, using it to highlight different design elements such as headings, dates, text anatomy, and page numbers. I also used a pop of lime green to highlight certain features which contrasted very well against the shades of gray that were used for the background and text. I chose to use shades of gray instead of black and white to make this piece easier on the eyes and more nuanced and I wanted there to be large amounts of space between different elements for easy reading and a clean aesthetic. Finally, I made sure that the text felt organic in contrast to the more structured elements to emphasize the human-like and cold Neo Grotesque qualities of Acumin. This was done by creating dynamic text boxes that formed around shapes and larger pieces of text.

PROCESS WORK

TORPEDO SEAFOOD RESTAURANT

(SCHOOL PROJECT)

These assets were created for my Identity Design class at Milwaukee Institute of Art and Design. The goal of this project was to create an original brand from scratch and deliver a branding presentation that included final logos, business applications, an interior and exterior with multiple levels of hierarchy within it’s signage, a vehicle mock up, a uniform mock up, and any other assets that would be necessary to enhance the concept of the brand.

The process for these designs started by brainstorming ideas for potential brands by creating a mind map to come up with a brand concept and name. We then shared our ideas with the rest of the class to choose the best option and began sketching different types of logos including letter marks, word marks, emblems, pictorials, and abstracts. Over the next few weeks we critiqued each other logos and revised them to further simplify the design, emphasize the brands identity, and make the design unique. We then mounted each of our final logos and added them to a wall that was shared with the other Identity Design class during the Fall 2024 semester. From there we applied our final logos to all of the previously mentioned assets and created presentations for our brands. We had an additional week to refine anything that we had gotten feedback on from our presentations and then were tasked with creating a social media ad for the brand that incorporated the logo as a motion graphic as well as a call to action that would promote the brand’s unveiling.

Logos and other designs were created in Illustrator, photographic elements were created in Photoshop, and various assets such as business hours and type structure were laid out in InDesign. The final presentation was created in Figma and the social media advertisement was created in After Effects.

TORPEDO Final Logo (Colored)

TORPEDO Final Logo Lock Up (Colored)

TORPEDO Final Logo (Black and White)

TORPEDO Final Logo Lock Up (Black and White)

TORPEDO Final Logo Spacing

TORPEDO Final Logo Lock Up Spacing

TORPEDO Secondary Dining Hall (Low Tidal Zone)

TORPEDO Social Media Ad

PROCESS WORK

Initial Logo Sketches

Extra Sketches (Drawn at my current job on receipt paper)

KINETIC TYPE

(SCHOOL PROJECT)

This project was intended to be a type dominant piece that would effectively represent a piece of audio that be 45 seconds to a minute long. I chose to use MF DOOM’s Gas Drawls because of it’s animated lyrical subject matter and it’s forward moving boom bap beat.

The process for this project began by printing the lyrics to the song for the professors review and once it was accepted we then created moodboards that contained use of color, typography, and texture. We then created a storyboard for the entire project as it pertained to the movement of the type we intended to use.

Moodboards were laid out in InDesign, assets were edited in Photoshop and vectorized in Illustrator, and all animation was created using After Effects.

Kinetic Type: Gas Drawls – MF DOOM

PROCESS WORK

DENDROBATES FLAVORED CERVEZA

Dendrobates Flavored Cerveza is a fictional brand that I created to practice my branding skills, packaging design skills, and Photoshop and Illustrator skills. It started with some prior knowledge on poison dart frogs, knowing various species of dart frog come in many different colors.

I started by creating the illustration present on the bottle label in Photoshop and then designing the rest of the label in Illustrator. I then did further research on various dart frog species and assigned flavors to my favorite species. Once I idealized the flavors, I created the packaging design layout and created more elements for each of the panels, made designs for each of the bottle caps and neck labels, and mocked up each of these assets onto bottles and 6-pack packaging.

From there I created various advertisements showcasing the brands products and identity and then created mock ups for each of those.

Dendrobates 6-Pack Mockups (Each Flavor)

Dendrobates Bottle and Bottlecap Mockups (Each Flavor)

PROCESS WORK

Digital Illustration For 6 Pack Packaging

MAD MONKEY CHINESE CUISINE MENU

(SCHOOL PROJECT)

Mad Monkey Chinese Cuisine is another fictional brand that was created from a combination of names and restaurant types that were arranged on a list. This was a project for my Typography 2 class at Milwaukee Institute of Art and Design and my task was to create a menu that was typography-based with 7+ levels of hierarchy.

The process began with creating a mood board to reference throughout the project, pairing fonts and making a hierarchal system layout, gathering information related to menu items, and creating a layout to structure the piece. We then had to choose a material to print on and print our final design. Key elements of the piece were readability, structure, and the ability to skim freely.

Graphical elements were created in Illustrator, images were edited in Photoshop, and the final product was laid out in InDesign.

Mad Monkey Chinese Cuisine Restaurant Menu (Digital)

Mad Monkey Chinese Cuisine Restaurant Menu (Edit for print)

PROCESS WORK

COMMUNICATION DESIGN MIAD ART PROJECT

This project was an extra curricular project that I had wanted to create for fun towards the end of the Fall 2024 semester. It is a collage of various pieces made from my friends and I in between working on projects for school. I wanted to showcase the talent of my friends and their diverse perspectives, interests, and humor outside of our direct major by allowing them to create freely. The assets for this project were entirely made of PlayDoh and were photographed, edited, and collaged by me.

The process began with me asking the other Juniors of 2024-2025 as well as a few Seniors within the Communication Design Department at MIAD to see if anyone would be interested in making things recreationally for a collage. I then brung a bunch of PlayDoh to school the next day and told everyone to make anything they wanted to as long as it wasn’t a piece from a preexisting IP. This project was not thoroughly planned, rather an organic idea that was executed soon after it’s conception.

All graphical elements were created by my colleagues and myself physically, images were edited in and collaged Photoshop.

MIAD Communication Design 2024-2025 Poster

PROCESS WORK

Picture of My Friends Creating With PlayDoh

MIAD Communication Design 2024-2025 Poster Final

Evolution of spiders timeline

(SCHOOL PROJECT)

The goal of this project was to create a timeline that contained seven different datapoints for the Gen Z demographic. I decided to make my project on the evolution of spiders as a skate graphic.

The process began with collecting field data on a subject that we chose and I chose to keep track of how many spiders I would see in a day for a month. Ultimately we ended up not needing to use the data specifically but I wanted to continue with the subject with spiders while combining my other interests of skate graphics and zoology. This led to me doing research on various spider species and their origins so that I could create a timeline on spider evolution. I found plenty of images, treated them with stark contrast and vectorized them, and laid them out in timeline form using a web-like graphical element to express the timeline itself. I used a font I made by myself out of body wash for the numbering of datapoints and created a word mark logo for the project. I then had the skateboard desgin printed on an actual skateboard as a proof of concept and also went into a local skate shop to take pictures of it in a real life setting.

All images were edited in Photoshop and vectorized in Illustrator. All graphical elements including the logo, timeline web, and datapoint symbols were created in Illustrator, and the remaining text and composition were laid out in InDesign.

Evolution of Spiders Timeline (Skateboard Graphic) for Gen Z Demographic

Physical Printed Board Showcased in Transaction Skate Shop, West Allis, WI

PROCESS WORK

Examples of possible layouts for skateboard design

Evolution of Spiders Logo

THREADHAVEN APP/UI DESIGN

ThreadHaven is a fictional app I created to practice app/UI design. The goal of this project was to create an app that encompasses many features related to the clothing industry such as buying and selling clothes and shoes, creating personalized digital mock ups for creating outfits, and having a social feed where users can follow brands and their friends.

The process for this project began by creating a logo and name for this brand and deciding what specific features this app would have. I then sketched out each of the pages and began laying out the pages digitally. Then I began collecting images to use for the pages and finally I created mockups of users using the app to demonstrate the features.

Logos and icons were created in Illustrator and photographic elements and mockups were created in Photoshop.